Privacy policy
Last Updated: April 30, 2026
This Privacy Policy (the "Policy") applies to the products and/or services (the "Services") operated by Creality 3D Technology (USA) LLC ("we," "us," and "our"). To facilitate users ("you" and "your") in registering and using the products and services, we may collect and use data and information related to you ("Information" or "Personal Information").
This Policy helps you fully understand how we collect, use, store, share, and protect your personal information during your use, as well as the rights you enjoy, so that you can make appropriate choices. Before you start using the Services, please read and fully understand all terms of this Policy carefully, especially the clauses that exempt or limit liability. Once you start using the Services, you will be deemed to have accepted and acknowledged this Policy.
Notice at Collection (What We Collect and Why)
We may collect the following categories of personal information listed in the table below.
| Category | Our Business or Commercial Purposes for Collection and Use | Disclosed for a Business Purpose | Entities We Disclose To | Sold or Shared for Targeted Ads |
| Personal Identifiers such as your name, address, telephone number, and email address | To verify identity; assist with identifying users; determine eligibility for features; send important notices; personalize and improve services; support account setup; process and fulfill orders | Yes | • Affiliates • Service providers (identity verification, hosting, support, comms, fraud) • Analytics partners • Advertising partners • Logistics partners • Payment processors • Government authorities (where required) |
Yes |
| Protected Classification Characteristics under California or Federal Law such as age |
To verify age/eligibility where legally required | Yes | • Service providers (verification/compliance) • Governmental authorities (as required) |
No |
| Commercial Information such as information about products or services purchased, obtained, or considered, or other purchasing or consuming histories |
To identify usage trends and improve features; to personalize the experience (where enabled); to process orders and transactions | Yes | • Affiliates • Service providers (billing, analytics, cloud) • Analytics partners • Advertising partners • Logistics partners |
Yes |
| Financial & Payment Info such as payment method token, last 4 digits of card, billing address (via processor) | Note: We do not directly collect or store full payment card information. Payment processing is handled by Shopify. | Yes | • Service providers (Shopify, payment processors) | No |
| Device, Internet and Network Activity Information and Online Identifiers such as internet browsing history, search history, and information regarding interactions with the Platform and advertisements | To operate, secure, and improve the platform; to power analytics; to identify usage trends; to engage in interest-based advertising (where permitted); to personalize experience | Yes | • Service providers (hosting, security, analytics, comms, fraud) • Analytics partners • Advertising partners • Affiliates |
Yes |
| General Geolocation Information such as location information from your device or based on your IP Address |
To provide localized services; to detect fraud | Yes | • Service providers (fraud prevention) • Affiliates |
No |
| Inferences drawn from any of the information collected to identify consumer preferences, characteristics, behavior, attitudes |
To personalize the experience (where enabled); enable functions of our Services | Yes | • Service providers (analytics, advertising) • Analytics partners • Advertising partners • Affiliates |
Yes |
| Audio/Electronic/Visual Data such as phone call recordings to customer service |
To provide and improve support; to monitor quality; to investigate and prevent fraud | Yes | • Service providers (customer support tools) • Affiliates |
No |
As further described in the "How We Use Personal Information" section below, we generally collect and use the above-listed categories of personal information to provide and manage the Platform and the Services, to process and fulfill your requests, and as otherwise necessary to support and market our business.
As noted in the table above, we may "sell" or "share" (as these terms are defined in the CCPA/CPRA) certain categories of personal information, and you may exercise your right to opt out of such disclosures by clicking "Do Not Sell or Share My Personal Information" in the footer of our website and following the instructions on the window that pops up. Alternatively, where available, you may choose to enable an online tool that automatically communicates your opt-out preferences, such as the Global Privacy Control ("GPC"). When detected, we will process such a signal as a request to opt out.
We retain each category of personal information that we collect for as long as necessary to fulfill the purposes described in this Policy, including to satisfy legal or reporting requirements. More information about our information handling and privacy practices and a description of your legal rights can be found in the "Your Privacy Rights" section below.
How We Collect and Use Your Personal Information
(I) How We Collect Your Personal Information
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Your account and identity information: name, billing and shipping address, email address, and phone number used to complete orders or register an account.
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Your order and transaction information: product model in the order, order currency and amount, number of orders, and transaction time.
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If you register on our website: your registration name and password.
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Your usage behavior and log information: pages visited, browsing path, click behavior, time spent, and which channel you used to reach our website.
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Your feedback and interactive content: customer service chat records, email correspondence, questionnaire responses, product ratings and reviews.
If you refuse to provide the above relevant information, you will not be able to use our Services normally.
(II) How We Use Your Personal Information
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Provide products and services: create and manage user accounts, process orders, payments and shipments, provide after-sales support.
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Product/service recommendations and personalization: to provide you with relevant product recommendations and personalized content.
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Security and fraud prevention: to detect and prevent fraudulent transactions, protect user accounts, and maintain platform security.
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Customer support and communication: to respond to your inquiries and provide customer service.
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Improve products, services, and user experience: to analyze usage patterns and improve our offerings.
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Marketing communications: Subject to your prior express consent, we may send you marketing materials and promotional services via electronic transmission, email, mail, or other methods. You may unsubscribe by clicking the unsubscribe link in marketing messages or notifying us at any time.
(III) Exceptions for Collecting and Using Personal Information
In the following circumstances, we may collect and use your personal information without obtaining your prior consent:
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Directly related to national security or national defense security;
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Directly related to public security, public health, or major public interests;
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Directly related to criminal investigation, prosecution, trial, or enforcement of judgments;
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Necessary to protect your or other individuals' important lawful rights and interests (such as life and property security), but it is difficult to obtain your consent;
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The information has been disclosed to the public by yourself;
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The information is obtained from legally public channels;
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Necessary for signing and performing a contract at your request;
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Necessary to ensure the safe and stable operation of the Services;
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Other circumstances stipulated by laws and regulations.
How We Share, Transfer, and Publicly Disclose Your Information
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Sharing
We will not share your personal information with any company, organization, or individual outside our company unless one or more of the following circumstances exist:
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Your separate consent is obtained before providing it to a third party;
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As proposed by yourself;
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Sharing under statutory circumstances: in accordance with laws and regulations, legal procedures, litigation and/or requirements lawfully made by public institutions and government departments;
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Necessary sharing with business partners: we may share certain personal information with partners to provide services. We only share personal information for lawful, proper, necessary, specific, and explicit purposes;
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Necessary sharing with our affiliates: we may share personal information with our affiliates for the purposes stated in this Policy.
Categories of recipients we may share with:
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Third-party advertisers: when you visit this store, we may engage third-party advertising companies to place ads. These companies may collect information related to your visits to this store and other websites through website cookies and other tracking technologies, so as to push advertisements for products and services that you may be interested in. Such data processing will only be conducted after you explicitly consent via our cookie pop-up.
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Third-party logistics providers: when you place an order to purchase products in this store, we may provide your name, shipping address, contact details, and order-related information to third-party logistics service providers to complete warehousing, delivery, and receipt services. Third-party logistics service providers may only process the above information within the necessary scope for performing delivery services, and must take reasonable data security protection measures in accordance with applicable laws and regulations.
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Information technology and hosting service providers: we may engage external service providers to provide website hosting, cloud storage, and information technology support services. The online store platform of this store is supported and operated by Shopify Inc. (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada). To operate the online store, your order data (including personal data) will be processed by Shopify and stored on servers located in the United States. To learn about Shopify's data processing details, you can refer to its privacy policy: https://www.shopify.com/legal/privacy
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Public authorities: if the law clearly requires it, we may disclose personal data to regulators or law enforcement agencies.
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Other users: when you share personal information or engage in other interactions in public areas of this store, such information may be viewed by all users and may be permanently publicly disseminated outside this store. If you register an account through a social networking platform (such as Facebook) and interact with other users of this store, your contacts on that social platform will be able to see your name, avatar, and relevant activity descriptions. Similarly, other users may also view your activity descriptions, interact with you within this store platform, and browse your personal homepage.
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Necessary sharing with our affiliates: we may share your personal information with our affiliates. We will only share necessary personal information, and such sharing is subject to the purposes stated in this Policy. If an affiliate intends to change the purpose of processing personal information, it will again obtain your authorization and consent;
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Cookies, Analytics and Marketing Tools
We automatically collect certain usage and device information when you visit or interact with the Services. We and our service providers use cookies and similar tracking technologies to collect this information.
Third-party tools we may use include:
| Tool | Purpose |
| Google Analytics 4 | Website usage analysis and report generation |
| Google Tag Manager | Analytics code and marketing code management |
| Microsoft Clarity | Session replay and heatmap analysis |
| Facebook Pixel | Measurement and optimization of Facebook and Instagram ad performance |
| Bing UET | Conversion tracking and Microsoft/Bing ad optimization |
| Emarsys (Scarab) | Marketing automation and customer engagement |
| AWIN | Affiliate marketing tracking |
Global Privacy Control (GPC) and Browser Signals: Where required by applicable law, we recognize and honor browser-based opt-out preference signals, such as the Global Privacy Control (GPC), as a valid request to opt out of the sale or sharing of Personal Information or the use of Personal Information for targeted advertising. When we receive a valid GPC signal, we apply it in accordance with applicable legal requirements.
Interest-Based Advertising: We use third-party analytics and marketing tools to analyze website usage, measure marketing campaigns, and push personalized ads. You may grant consent via our cookie pop-up, and you may also withdraw consent at any time via the cookie settings tool.
"Sale"/"Sharing" for Targeted Advertising: We may "sell" or "share" certain identifiers, device/activity data, and cookie IDs with advertising/measurement partners for cross-context behavioral advertising (as defined by some U.S. laws). You can opt out at any time via our "Do Not Sell or Share" controls. We do not sell or share sensitive personal information and do not knowingly sell/share personal information of users under 16.
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Transfer
Unless we obtain your explicit consent, we will not transfer your personal information to any company, organization, or individual, except:
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Your separate consent has been obtained in advance;
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If the company undergoes merger, acquisition, dissolution, or bankruptcy, we will inform you of the recipient's name and contact information, and require the new holder to continue to be bound by this Policy.
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Public Disclosure
In principle, we will not publicly disclose your personal information, except:
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Display necessary desensitized information when announcing prize winners;
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After obtaining your separate consent.
How We Protect Your Personal Information
We attach great importance to your information security. We adopt appropriate physical, administrative, and technical safeguards to prevent unauthorized access, disclosure, use, modification, damage, or loss of your information.
Technical measures:
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SSL encryption for data transmission
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Encryption technologies for data storage
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Data desensitization technologies
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Strict data access control and multi-factor authentication
Administrative measures:
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Confidentiality agreements for personnel with access to personal information
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Regular security and privacy protection training
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Monitoring and auditing mechanisms
Incident response:
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If personal information security incidents such as data breaches occur, we will immediately take remedial measures and notify you and relevant regulatory authorities in accordance with laws and regulations.
How We Store Your Information
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Location of Stored Information
Personal information collected and generated by us within the United States will be stored in the United States. However, your personal information may be transmitted and stored on servers located in other countries where our service providers operate.
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Retention Period
We will only retain your personal information for as long as necessary to achieve the purposes described in this Privacy Policy, unless the law requires or allows a longer retention period (for example, for tax, accounting, or other legal requirements).
When we no longer need to process your personal information for legitimate business purposes, we will delete or anonymize the information; if this is not possible (for example, because your personal information is stored in backup archives), we will securely store your personal information and isolate it from any further processing until it can be deleted.
Your Privacy Rights
You have certain rights with respect to Personal Information under certain U.S. state privacy laws.
A. California Privacy Rights (CCPA/CPRA)
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Notice of collection: See above for categories, purposes, and sources.
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Rights: Access, correction, deletion, portability, opt out of sale/sharing, limit use of sensitive personal information.
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No discrimination for exercising rights.
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How to exercise/opt out: You may exercise these rights by emailing us at support@crealityfalcon.com or following the instructions in the "Contact Us" section.
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GPC: We process browser-based opt-out signals where required.
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No Financial Incentives: We do not offer any programs that would be considered a "financial incentive" under U.S. state privacy laws.
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California Shine the Light: If you are a California resident, you have the right to ask us one time each year if we have shared Personal Information with third parties for their direct marketing purposes. To make a request, please send us an email with "Shine the Light" in the subject line.
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California Sensitive Personal Information Disclosure: We do not collect any categories of sensitive Personal Information beyond what is disclosed in this Policy.
B. Other U.S. State Privacy Rights
To the extent provided for under applicable laws, you may have the right to:
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Access and Disclosure: Request disclosure of categories of Personal Information collected, sources, purposes, categories of third parties, and specific pieces of Personal Information.
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List of Third-Party Recipients: If you live in Oregon or Minnesota, you have the right to request a list of specific third parties to which we disclosed Personal Information.
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Correction and Deletion: Request correction or deletion of Personal Information, subject to certain exceptions.
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Do Not Sell or Share My Personal Information: Request that we not sell or share your Personal Information for targeted advertising.
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Opt-out Preference Signals/Global Privacy Control: You have the right to submit a request to opt-out through an opt-out preference signal.
C. How to Submit a Request
You may exercise these rights by emailing us at support@crealityfalcon.com. Please note that we may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations.
D. How We Verify Your Identity
We will take reasonable steps to verify your identity prior to responding to your requests. The verification steps may vary depending on the sensitivity of the Personal Information.
E. Authorized Agent
You can designate an authorized agent to submit requests on your behalf. We will require written proof of the agent's permission and need to verify your identity directly.
F. Appeals
You may have a right to appeal decisions concerning your ability to exercise your consumer rights. Please contact us at support@crealityfalcon.com to request an appeal.
How We Protect Minors' Information
Our Services are not intended for users under the age of 16. We do not knowingly collect or sell Personal Information from anyone under the age of 16. If we learn that we have collected Personal Information of a user under 16, we will take steps to delete the information as soon as possible.
As a parent or guardian of a minor, you have the right to access, correct, and delete the personal information of your child that we may hold. To protect minors' information, we may require you to provide reasonable evidence to verify your status as a guardian.
International Data Transfers
The Platform is directed to U.S. consumers. If you live outside of the United States, you understand and agree that we may transfer your personal information to the United States. When we transfer your personal information outside of your country of residence, we do so in accordance with applicable law.
Third-Party Links
Our Services may contain links to third-party websites or services that are not operated by us. This Policy does not apply to these third parties. We recommend that you read their privacy policies.
How This Policy Is Updated
We may update this Policy according to product updates and relevant legal requirements. After this Policy is updated, we will publish the updated version on the website and remind you through announcements. For major changes that will lead to a material reduction of your rights, we will provide more prominent notice.
How to Contact Us
If you have any questions, complaints, or suggestions about our personal information protection, or if you have any questions about this Policy, you may contact us through the following methods:
Contact Email: support@crealityfalcon.com Contact Number: +001 626 239 3346
We will review the issues involved as soon as possible and reply within fifteen（15） working days after verifying your user identity.
